It’s back by popular demand! It’s the United Way Home Run Club!
We also love our community and work every day to “move the needle” on our three focus areas: School Readiness, Self-Sufficiency and Community Health.
So we thought, “Why not combine our community’s passion and support for the baseball team with an equal passion for reaching out to help others in need?” And so, the United Way Home Run Club was born last year.
For every home run the UVA baseball team hits between April 1 and the end of the 2012 season, Home Run Club team members pledge $10 to the United Way-Thomas Jefferson Area. Last year, the first with the new composite bats, that totaled 18 home runs through the post season.
CenturyLink has enthusiastically returned as our Team Captain this year. They will be hosting a tailgate party using Cavalier One for our team members before the May 9 baseball game. Here is a photo from last year’s tailgate, in which we enjoyed incredible food and drink donated from several area businesses. We were told that we had the best Cav One tailgate food all year.
We find ourselves listening closely to each game broadcast on WINA, or following online, and the Home Run Club does not officially start until April 1! If you listen to WINA broadcasts of the baseball and lacrosse games, you will hear our radio ads urging you to join the Club, as we are an official baseball and lacrosse broadcast sponsor, thanks to the support of CenturyLink.!
Small businesses owners are urged to join our team for some high visibility goodwill marketing – their names will be listed in our ads in The Daily Progress, with mentions during radio broadcasts, too! We will also be doing mini-business profiles on this blog, with links to our Team Member's websites.
Can we add your business name to the team roster? Individuals are welcome as well. If you know of a local small (or big!) business that loves UVA baseball and also wants to support our community, tell them about the United Way Home Run Club. They can publicly show their support of both, plus get print and radio exposure for their business. Win-win.
This promotion is so popular, that we already have a local business signed up before doing any outreach!
Welcome to our first team member of 2012:
The United Way Home Run Club is made possible by Team Captain CenturyLink
Posted by: Kim Connolly
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