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“It will go by really fast.”

That was the advice Kim Connolly gave me about appearing for 20 minutes on Joe Thomas’s talk show on WCHV 1260 AM and 94.1 FM. You were right Kim!   And, it was really fun!  Thank you to the United Way for inviting me to talk about our Leadership Charlottesville Project, Smart Beginnings, with Miriam and Joe this morning.  Joe’s support of Smart Beginnings instantly put me at ease, and Miriam’s expertise made me feel confident the discussion would go well.     

What a terrific project this has been!  Our diverse group of talented team members (Tom Cox, Linda Kolker, Dennis Mockler, Michael O’Donnell, and Anita Showers) chose to work with the Smart Beginnings initiative because we could readily see how making an investment in our children is good for our community  . . . and good for business! 

Working with our partners, Monticello Media and Paladin Media Group, we’ve created radio and TV public service announcements on the importance of quality educational interaction with the youngest members of our community, our pre-school children!  We’ve used humor to get attention and make our points.  Our three key messages are: Read and talk to your children and encourage language development, help prepare them for Kindergarten, and look for Seal of Quality Childcare providers in our community.  We included pre-k educators in our review process to be sure our messages are accurate and helpful. 

April is the month of the young child, and we hope our PSAs will encourage interest and action throughout our community on Smart Beginnings for all our children. Ready for school, ready for life!

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Posted by guest blogger Carol Coffey

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