This is the second year that I have been involved with the United Way’s “All Around Town Auction.” It’s such a fun and different event (click here for details).
Right now, my team of volunteers is busily talking with local merchants and businesses about participating. They are having a blast because the merchants are always surprised that we are thinking about them, too!
You see, we’re not just asking businesses to donate something. Unlike regular silent auctions, bidders have to go to a participating business to see the item and place a bid. That’s why it’s the “All Around Town” auction- it happens all over our community. The Auction actually drives customers into businesses. Like all auctions, donor businesses will be listed in materials and advertising, too.
All sorts of things are being offered: artwork, ice cream for a year, hiking gear, jewelry, dinners, and even a carpenter-for-a-day! I love the inventiveness of our local businesses.
We’re partnering with WINA radio and the Charlottesville Newsplex on creating some cool advertising to promote the auction and to recognize the businesses which are taking part. We’ll also do print ads. Our deadline to sign up businesses is next Wednesday, January 14 so we can get our advertising together.
Business owners! Join us now. Show your customers and prospective customers how you "LIVE UNITED." Help those in need in our community while increasing traffic to your business during the slow winter season. Click here to sign up.
Posted by Lisa Cannell, United Way Board Member.
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